Blogging right is not an easy job
Blogging – The modern way of digital branding
Blogging has travelled a long way since it began. It was like social media for people even before actual social media came into existence. Originally, people considered blogging as a means to share the experiences, opinions, thoughts and feelings they had with others. But now, blogging has also become an integral and essential part of digital branding. Today, organizations write blogs to engage people on their website as well as create a professional network. By creating and posting blogs which are designed specifically for your field of business, you get a chance to show your targeted audience how informative and knowledgeable you are within the industry. It helps in increasing the user base on your site as well since blog articles have a recurring impact rather than a one-time impact. The contacts generated the first month might seem little, but as they pass, you will see that the count will only go higher.
Penalties of writing blogs the wrong way
Writing blogs is a skill perfected with time, knowledge and patience. If you try to rush into it, you may only end up driving off traffic and instead of attracting them. One of the penalties to be paid for a wrongly written blog is the decrease of traffic due to incorrect knowledge. Once you give them something that is not trustworthy, it is probable that they will not approach you as readily as they did before. This makes it necessary for research to be done thoroughly for every blog being written. If you do not show your viewers you have sufficient data in the field, why would they trust you with anything?
Having a blog that is unwanted could also result in the wastage of money. You might even suffer losses from lower lead generations. Another major mistake that bloggers commit is plagiarism. It refers to the copying of another’s content that is under the copyright of someone else. People usually do this to makes things easier for themselves, but it ends up getting them in much more trouble. It could get your websitepenalisedand restrict it from coming to the top of the search engine.
Blogging the right way
You are now informed on the importance of blogging in digital marketing and the penalties to be paid if it is not done properly. Now, it is time for you to learn about the different things to take care of in order to blog effectively. You have to pay attention to each of the aspects closely in order to come up with the perfect blog. Miss out on any one, and you could miss out on some of the target audience. Here are the most important items:
Engaging Users on the blog
It is necessary for you to understand the tactics involved in making engaging blogs. Rather than a plain, textual blog, users would be more attracted to activities, interesting visuals or information that make them wonder. The main aim of blogs is to bring the attention of readers to your post and keep it there till the end. It becomes a golden treat if they find the content worth sharing. It can bring more visitors by social sharing.
If you wish to write a blog in a manner that will help attract the intended audience, then you need to input the keywords currently trending. They can draw in the right set of traffic and help in ranking your site higher in search engines. Basing your blog on the right keyword can very well decide its fate in the online world. It could help your brand image by exposing your knowledge and skills to the world in your line of business. So, research well and find something that is trending and suits your taste. Use them so well in your blogs that readers have to read on till the end.
Guest blogging and Professional network blogging
As important the first two things are, choosing the right guest blog is also vital. Choosing who writes for you and about you by knowing about their blogs and the audience they entertain will make it a more informed decision. The right guest blog post can help you boost your traffic drastically. On the other hand, if you perform professional network blogging, you should remember one golden rule: write only what you would be interested in reading. Professional networks like LinkedIn demand quality rather than quantity and that is what you should aim for. Writing quality content requires the right set of skills and domain knowledge. Focus on the points that need improving and try to deliver the best.
Blogging – Doing it Right
If blogging seems like too much of a pressure and you want to focus on improving yourself while simultaneously keeping your blog alive and happening. ABK Multiservices, with its team of professionals, provide their expertise in doing sufficient research for your blogs and also help in creating the right content for your website as well as social media presence. Our experts will happily handle it for you as you start your journey of blogging the right way.